Privacy policy

Privacy Policy – 10 Past 10 Timepieces

Last updated: April 11, 2026

10 Past 10 Timepieces ("we", "our", or "us") is committed to protecting your privacy and handling your personal information in a secure and responsible manner in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, make a purchase, enquire about a watch, or engage with us in relation to buying, selling or trading timepieces.

Please read this Privacy Policy carefully. By using our website or engaging with our services, you acknowledge that you have read and understood this Policy.

1. Personal Information We Collect

We collect personal information that is necessary to operate our business and comply with our legal obligations. Depending on how you interact with us, this may include:

Your full name, date of birth, and contact details
Postal address and proof of residence
Government-issued identification documents (e.g. driver's licence, passport, national ID card, or utility bill)
Payment information and transaction history
Details about watches or timepieces bought, sold, or traded
Email address and phone number provided via enquiry forms or direct contact
Device information, IP address, browser type and browsing activity when you visit our website
Communications you send to us, including enquiries and support requests

If you are selling a watch to us, we are required under applicable second-hand dealer regulations to verify your identity. This includes requesting identification containing your name, signature, and residential address, issued by an Australian or foreign authority.

2. How We Collect Your Information

We may collect personal information:

Directly from you, when you make a purchase, submit an enquiry, or contact us
Automatically through our website, via cookies and similar technologies when you browse our store
From third-party service providers who assist with our operations, including Shopify

3. Cookies and Website Tracking

When you visit our website, Shopify (our ecommerce platform) and other service providers may place cookies or similar tracking technologies on your device. These are used to remember your preferences, analyse website traffic, and improve your experience. You may disable cookies through your browser settings, however some features of the website may not function correctly as a result.

4. How We Use Your Personal Information

We collect and use personal information for the following purposes:

To verify your identity in accordance with second-hand dealer regulations
To conduct, process, and record sales, purchases, and trades
To fulfil orders and arrange insured shipping
To respond to your enquiries and communicate with you about transactions
To meet our legal and regulatory obligations, including reporting to law enforcement or government agencies where required
To maintain accurate business and transaction records
To improve our website and services
To send you relevant communications about your transaction or, where you have opted in, promotional communications

5. Disclosure of Personal Information

We do not sell or rent your personal information. We may disclose your information in the following circumstances:

To law enforcement agencies, regulators, or government authorities where required by law, including under NSW second-hand dealer legislation
To Shopify, which hosts and powers our online store and processes data on our behalf — see Shopify's privacy policy at shopify.com/legal/privacy
To third-party service providers who assist with our operations, including payment processors, courier and shipping services, and IT providers
To our professional advisors, including accountants and legal counsel, where necessary
In connection with a business transaction such as a sale or merger, subject to confidentiality obligations
Where you have directed or consented to the disclosure

6. Shopify as a Data Processor

Our website is hosted and powered by Shopify Inc. As a result, information you submit through our website will be transmitted to and processed by Shopify. Shopify may store and process this data on servers located outside Australia. Shopify is responsible for the processing of your personal information in connection with the platform's operation. To learn more, visit the Shopify Consumer Privacy Policy at shopify.com/legal/privacy.

7. International Data Transfers

As our website is hosted by Shopify, your personal information may be transferred to and stored on servers located outside Australia, including in the United States and Canada. We take reasonable steps to ensure that any international transfers of personal information are handled in accordance with applicable Australian privacy law.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to comply with our legal obligations. As a licensed second-hand dealer, we are required under NSW fair trading legislation to retain transaction records for a prescribed period. After this period, personal information is securely deleted or de-identified.

9. Storage and Security

We take reasonable steps to ensure your personal information is stored securely and protected from misuse, loss, unauthorised access, modification, or disclosure. This includes both digital safeguards (such as encrypted storage and secure payment processing) and physical safeguards for any paper records. Please be aware that no security measures are completely impenetrable, and we cannot guarantee absolute security of information transmitted over the internet.

10. Your Rights

You have the following rights in relation to your personal information:

Access — You may request access to the personal information we hold about you
Correction — You may request that we correct inaccurate or outdated information
Deletion — You may request that we delete your personal information, subject to our legal retention obligations
Complaints — You have the right to complain to us about how we handle your personal information, and to escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if you are not satisfied with our response

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or business operations. The updated version will be posted on our website with a revised "Last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a complaint, please contact:

10 Past 10 Timepieces Email: info@10past10timepieces.com.au Address: Level 17, 9 Castlereagh Street, Sydney NSW 2000 ABN: 13 121 524 269 Second-hand Dealer Licence: 2PS28935